Wednesday, April 11, 2012

MobileMotion Technologies


The rapid proliferation of mobile devices to all corners of the world has compounded the need to service a class of devices that will be the primary Internet access device for many. It is with the purpose of serving this global market Sharat Potharaju and Ravi Pratap M started MobileMotion Technologies in June, 2009 in Bangalore, India.

MobileMotion''s mission is to make it possible for people to consume the Internet on any mobile device on the planet by accelerating the availability of mobile Internet content and delivering it to the widest possible audience.

The firm is now trying to accelerate the creation of mobile Internet content in a manner that reaches the widest possible audience and, through our products, make it possible to engage mobile users in ways that go beyond SMS and voice applications.
The two founders seeded the company from their own resources and then raised a round of angel capital in 2009 from IIT Madras batchmates and alumni. So far, they have invested about Rs 35 lakh in building the company.

Prior to founding MobileMotion Technologies, Sharat spent over 3 years doing investment banking at Merrill Lynch in New York, where he worked in both the Corporate Finance and Leveraged Finance groups. In this role, Sharat assisted clients in deriving customized solutions to the corporate finance issues they were facing. His work spanned a diverse set of industries, including but not limited to, financial services, healthcare, retail, technology, etc., and also included executing multi-billion dollar financing and merger and acquisition transactions.

He has a Masters in Engineering Management (MEM) from Duke University, and a B. Tech in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.
A compulsive technologist‚ with roots in the Linux/open source world, having contributed code and effort to open source projects such as GNOME,  Mono, and libcurl while at college and graduate school, Ravi Pratap is responsible for all technology strategy, product innovation, and engineering execution at MobStac.

Before founding MobStac, he spent 4 years at a technology startup, Hillcrest Labs, based in Washington D.C. Hillcrest Labs is where he learnt the ropes of running a start-up as he took on multiple roles in product engineering, customer program management, offshore strategy, and trade show marketing.

He has an M.S. in Computer Science from Washington University in St. Louis, and a B. Tech in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.

MobStac

MobStac is a software solution that allows users to convert their websites into a customised, mobile-friendly format. MobStac is available to users in three versions. The basic free version allows website publishers to give their site a mobile-friendly version. It also provides search engine optimisation, video support and integration with ad networks, among other features. The MobStac Pro, supports up to 250,000 page views, allows users to manage up to three sites on one account and supports custom ads. The third version for larger companies is  called MobStac Enterprise.

MobileMotion gained a few high-profile publishers such as The Hindu, The New York Times and The Guardian as part of its enterprise portfolio. The customer base spans 32 countries and, according to the company’s estimates, the end-user base would span 112 countries. 

Thursday, April 5, 2012

Alma Mater- Remember your halcyon days


Want to recall the good old campus days? Well here is a good idea. Just wear a funky t-shirt, which has your schools name and logo on it. All you need to do is just book a swanky t-shirt from Alma Mater.

Alma Mater, a brilliant concept by ex-students of Bishop Cotton Boys School, designs campus merchandise, helps alumni to disclose the names of their schools on T-shirts.

Established in July 2009 by Varun Agarwal and Rohn Malhotra who initially just wanted a sweatshirt with their schools name on it, Alma Mater has since been successful in partnering with some of the most prominent institutions across the country to provide their present and former students with apparel and other memorabilia to help them remember the good old’ days.

Alma Mater aims to provide students and alumni of premier schools and colleges across India with a means of expressing their pride at being products of such reputed institutions.

By making the apparel available online, customers now have the opportunity to feel connected with their alma mater at just a click of a button in any city across the globe.

Initially, a Facebook community helped Alma Mater to reach out to its target audience. Today Alma Mater caters to alumni across India and abroad through their website www.almamaterstore.in. About 30000 to 40000 students have bought customized products from the company so far, 3000 to 4000 sales a month is the present average. So tell everybody about the pride moments you spent in college that matter for you.