Bollywood actor Salman Khan has picked up less than 5percent stake in online travel portal Yatra.com.
Bollywood star Salman Khan has picked up a minority stake in the Gurgaon-based online travel portal Yatra Online Pvt. Ltd. As part of multi-layered deal, the actor will also been the brand ambassador of yatra.com. The portal will soon launch a marketing campaign, which will be featured by Salman Khan with a marketing budget in excess of Rs 30 crore.
Recently, Bollywood star Karisma Kapoor has invested in a leading Indian e-commerce store for baby and mother care products, Babyoye.com. Karisma has an undisclosed stake in Babyoye.com, which provides high-quality products and services all at the click of a button.
Launched in 2006, Yatra.com recently acquired event portal, BuzzinTown and is in the process of consolidating operations in larger cities such as Mumbai and Delhi and entering smaller towns in India.
Salman Khan’s NGO- Being Human will also benefit from this association since Yatra.com will make a provision to enable its customers to contribute a token amount to Being Human every time a transaction takes place on the site. According to the reports, the company will also sell Being Human merchandise on its website.
Yatra is currently backed by a series of investors including Norwest Venture Partners (NVP), Reliance ADA Group’s Reliance Venture Asset Management, Television 18 (TV18) Group, and Intel Capital. In April 2011, the company had raised Rs 200 crores funding from Valiant Capital Management, Norwest Venture Partners and Intel Capital in order to expand its hotels and holidays business and make acquisitions.
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